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10 Tips for Mastering Your LinkedIn Summary

Your LinkedIn summary is your elevator pitch, your cover letter. So what does yours say about you?

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好久不寫了。這段時間發生了許多事,認識了許多人,一些所想所思不用文字記下,以後難以再憶起那些值得記住的感覺。

工作

從畢業到上班將近4個月,這是個不斷的時間。中間有驚喜,有失落,有過自我懷疑。很慶幸最後“不負眾望”,還是能找到個較“體面”的工作,雖然職位沒有特別理想,但是我已經達到自己要求,是個好的開始。而且重要的是,是我自己喜歡的領域。對自己未來事業的囑咐不多,努力!學習!FOCUS!
自己堅持的事,到最後總會是有意義的。勿忘自己的信仰!

家庭

爸媽身體不錯,病痛也少了,老爸“戒煙”,起碼少抽了許多。工作之後,就盼著他們能儘快退休享清福。勞累半輩子了,付出所有心血為我,但從來不給我壓力。每次回家,抱抱媽媽,摟摟爸爸,更願意把對他們的愛表達出來。一切將會更好的!

愛情

並不容易,許多繁雜事。她還在家裏,在決定來與不來深圳,討論許多,矛盾許多。對於兩人未來,我越來越不敢許諾。連自己也說服不了,如何忍心讓她來受苦。在討論未來規劃時,結婚,置辦婚禮,置業,無一不把我自信心拉到最低。家庭條件相差太多讓很多東西不能談妥,很多話題不得不以沈默結束,甚至也沒法轉去其他話題。現實終歸是現實,無論我有多堅信自己未來不要被條件束縛,面包暫時的確只夠自己吃。“自信”在她面前只能是一層薄薄的外衣,但也是僅存的籌碼。沒法承諾的未來,好像使自己承認已經開始輸掉她了。

2013年2月20日 深圳

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"我现在要做的就是不断的训练自己更自律,保持头脑冷静,然后在市场成熟时再走出下一步。我们 – 两个公司 – 都要做更可持续的产品,不要只追求短期利益,要从深层次上去改变世界。"

- Jack Dorsey
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"It is better to stay silent and be thought a fool than to open one’s mouth and remove all doubt.
宁愿保持沉默让人看起来像个傻子,也不要一开口就证明自己确实如此。"

- 亚伯拉罕•林肯
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每個優秀的人,都有一段沈默的時光。那一段時光,是付出了很多努力,忍受孤獨和寂寞,不抱怨不訴苦,日後說起時,連自己都能被感動的日子。

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"那种电视上很职业很彪悍的所谓女强人其实都是纸老虎。真正的强势女人,温柔但立场坚定,优雅但必揽全局,随和但心有所属。"

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D o w n.

今天的心情一下子跌到了臨界點,已經好久好久沒有感到如此挫敗過,好像從未覺得過這樣的無助。我已經不知道怎樣才能走出這樣的困境。

她和我說了她的決定那天,我還未如此低落過。一直以來是我的理智不斷說服內心,要體諒要諒解;還是我一直是自己欺騙自己,不敢面對這一切。

每天晚上睡之前我都無比的難受。我不知道是不是在幾年前家裡的事已經讓我的眼淚流乾了,我到現在還沒有為這事流過淚。但也是因為這樣,我的心不停地絞痛。

我的心真的受傷了。

我承認我真的很不開心,我承認在她問我還愛不愛她的時候,已經不像過去那樣發自內心地說愛。我承認多少已經對她產生了防備。

我從來都相信”計劃趕不上變化“的這句話,但自己卻在感情上,全心全意毫義無反顧地為兩個人默默地築起了城堡。但是今天忽然轉身發現,城堡已被推倒,在趁自己還沒反應過來之前,想要重新砌回去,但是之前的城牆原來被推得太徹底,磚塊碎得已經沒辦法黏起來了。

精神似乎快崩潰了,只是不服輸的軀殼還撐著。

我不斷地對自己說,她只是不成熟,她自己也承認。我真的真的不想說正因為她當初不成熟不理智的決定耽誤了我。事實上,是自己做了不該做的事,在我沒有資格為兩個人計劃未來的時候,總是把事情想得太簡單,太理所當然,未來不知不覺已被規劃出了看似完美的畫面。原來不成熟不理智的是我自己。

習慣,曾經我覺得習慣是多麼幸福的事情。我習慣了她在我身邊,習慣和她分享開心與低落。但現在,習慣卻變成一件可怕的東西。我害怕我習慣了生活沒有了她,習慣了自己忙碌的上班生活,習慣自己對自己訴說着今天的鬱悶與愉快,或者不會再有什麼特別愉快。你也習慣了再家裡的生活,我更不忍心硬要你過來過着,我沒有能力給出承諾的生活。哪怕大家再怎麼努力,也找不到重新走到一起的理由。

Life must be go on

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Someday I’ll be one of them, I’ll be an entrepreneur, a dream of mine. I always on the way and nothing can stop me!
Great entrepreneurs never walk alone.

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How do you explain when things don’t go as we assumed, or better. How do you explain when others are able to achieve things seems as all of these assumption. For example, why is apple so innovative year after year after year after year. They are more innovative than all competitors, and yet they are just computer company. They are just like anyone else. They have the same access the same talent, the agency, the consultant, the same media. Then why is that they seem to have something different. Why is that Martin Luther King led the civil right movement. He wasn’t the only man who suffered discrimination in American. And certainly he wasn’t only the orator at the moment of the day. Why him, and why is that the Wright Brothers were able to figure out control power man flight. When there were certainly other teams with qualified better funded and they didn’t achieve power man flight. But brothers beat them. There are something play here. 
This discovery profoundly change my view on how I thought the world work and even profoundly change the way in which I operate it. As it turns out there’s a pattern, as it turns out all the great and inspired leaders and or organizations in the world whatever it’s. Apple or Martin Luther King or Wright Brothers. They all think act and communicate in exact same way. And it’s complete opposite to everyone else. All I did is codified. And it’s probably the world simplest idea. I call it THE GOLDEN CIRCLE.
This little idea explains why some organizations and leaders are able to inspire people. Let me divine the terms very quickly. Every single person every single organization in the planet knows what they do, one hundred percent. Some know how they do it. Well you call it you differentiating propositions or your proprietary process. USP( United States Patent).  But very very few people or organizations know why they do what they do and by why. I don’t mean to make a profit. That is result. That’s always result. By why I mean what is your purpose. What’s your cause. What’s your belief. Why is the organization exist. Why do you get out the bed at the morning. Why should anyone care. As the result, that the way we think, the way we communicate is from the outside in, it’s obvious we go from the clear thing to the fuzzy thing. But the inspired leader and inspired organizations, regardless of their size, regardless of their industry, all think act communicate from the inside out. For example, I use Apple because it’s easy to understand and everybody gets it. If Apple were like anyone else, a marketing message from them might sound this:
  • We make great computers. 
  • They’re beautiful design, simple to use and user friendly.  
  • Wanna buy one?
……nope
That’s how most of us communicate. That’s how most marketing done. That’s how most sales done, and that how most of us communicate into personally. We say what we do, we say how we different or how we better, we expect some sort of behavior, purchase, votes, something like that. Here is our new law firm. We have best lawyers, biggest client. You know we always perform for our client do business. Here is our new car, great gas, leather seat~ Buy a car? But it’s uninspiring. 
Here is how Apple actual communicate:
  • Everything we do we believe in changing the status quo. 
  • We believe in thinking differently. 
  • The way we changing the status quo is by making our products beautifully design, simple to use and user friendly. 
  • We just happened to make great computers. 
  • Wanna buy one?
Totally different right? You’re ready to buy a computer from me. All I did just reverse the order of information, it prove to us is that people don’t buy what you do, people buy why you do it. This explains why every single person in this room feels perfectly of buying a computer from Apple. But we’re also feel comfortably of buying a mp3 player from Apple or a phone from Apple or a DVR from Apple. But as i said before, Apple is just a computer company, there’s nothing that distinguish them structurally from their competitors, Their competitors are all equal qualified to make all these products. In fact, they’ve tried.
Few years ago, Gateway came out with flat a screen TV. They are qualified to make that they have made flat screen monitors for years, nobody bought one. And Dell, Dell came out with the MP3 Players and PDAs, and they made great qualified products, and they can make perfectly well-design products, and nobody bought one. In fact, talking about it now, we can’t even imagine buying a MP3 from Dell. Why would you buy a MP3 player from a computer company, but we do it every day. 
People don’t buy what you do, they buy why do it. The goal is not to do business with anybody who needs what you have, the goal is to do business with people who believe what you believe.
Here is the best part. None of what i’m telling is my opinion, is all grounded of biology. Not psychology, is biology. If you look at the across sector of human brain, looking from the topdown, what you see is the human brain actually broke into 3 major components, but perfectly with THE GOLDEN CIRCLE. 
Our new brain,                      the 大脑皮层 is responsible for our rational and analytical thought and language. The middle two sections make up our        brain, and       brain are responsible for our feelings, like trust and loyalty, is also responsible for all human behavior, all decision making, and has no capacity for language. In their words, when we communicate from the outside in, Yes, people can understand vast amount of complicated information like features and benefits and figures and facts, but doesn’t drive behavior. When we communicate from the inside out, we are talking directly to the part of the brain that controls behavior, and then we allow people to rationalize it will the tangible things we say and do. This’s where we got decision come from. You know, you can give somebody the facts and figures and we’ll say, i know all the facts and details, say but it just doesn’t feel right. Why do we use that it doesn’t feel right. Because the part of the brain doesn’t control decision making, doesn’t control language, and the best we can drop up is i don’t know it doesn’t  just feel right or some time you just leading with your heart, leading with your soul. I hate to break it. There’s other body part controlling your behavior, it’s all happening here in your 边脑. The part of brain controls your decision making and not language. But if you don’t know why you do what you do and people response why you do what you do, then how you get people to vote for you to buy something from you. Or more importantly be loyal and wanna be a part of these what you do. Again, the good is not just sale to people who need what you have, to sale people who believe what you believe. The good isn’t just hire people who need a job, is to hire people who believe what you believe. I always say that if you hire people just because they do a job work for your money, but if you hire people who believe what you believe, they work for you with blood sweat and tear. 
People don’t buy what you do buy why you do it, and if you talk about what you believe you will attract those who believe what you believe, but why is it important to attract those who believe what you believe. Something call the Law diffusion innovation.
If you don’t know the law, you definitely know the terminology. The first 2.5% our population are our innovators, the next 13.5% of our population are early adopters. The next 34% are early majority and late majority and laggers. The only reason people buy touch phone because they can’t buy wheel phone anymore. We all set at the various seat at various time, the law of diffusion innovation tell us, is that if you want mass market success, or mass market accept an idea you can not have it until you achieve the tipping point between 15% and 18% market penetration and then the systems tips, and I love asking business, what is your conversion on our business. They love to say Oh! it’s about 10% proudly. Well you can attract 10% customers. We’ll have about 10% who just get it, that’s how we describe then. That’s like they got feeling or the just get it, the problem is how do you find they just get it before you doing business with them and those who don’t get it. So is here, those little gap that you have to close, because you see the early majority will not try something until someone else has tried it first, and these guys the early innovators and early adopters are comfortable making decisions. They are comfortable making those into decision that are driven by they believe about the world and not just product is available. These are the people who start a line for 6 hours to buy an iPhone when they first came out. You can just walk into the store and then bought one of the shelf. These are the people who spent $40000 on flat screen TV when they first came out even though the technology was unstandardized. By the way they didn’t do it because the technology was so great. They did it for themselves. It’s because they wanted to be first. People don’t buy what you do they buy why you do it. And what you do simply proves what you believe. In fact, they would do the things that proves what you believe. The reason that they bought the iPhone in the first 6 hours was because what they believe about the world they want everybody see them they were first.
People don’t buy what you do buy why you do it.
Those who lead inspire us, whether they are individual or organizations. We follow those who lead not because we have to but because we want to, we follow these who lead, not for them but for ourselves, and it’s those start with “Why” that has the ability to inspire those around them or find others who inspire them.
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Today is my last day in Hongkong. It means this journey has been over, meanwhile, another started.

I got so many amazing memories in this place. “It’s gonna be the most important turning point of my life”, Olivia said on the first day I move to Hongkong. It’s true! I have gained a lot that i value and cherish. It told me what am I really wanna do, what is truly worth to spend my life time to do, and I’m determined.

Goodbye Hongkong! Goodbye Sophie, Kelvin! I’ll be back one day.

I’m leaving, but my best experience and memory are left in this beautiful place forever!